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I’ve had Prime Day for 8 years – 13 deals I buy

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Amazon Prime Day 2026 is officially back and packed with all the best things a gal can find online. As a retail planner who has put together great sales for 8 years, it’s safe to say that I know whether to jump in or wait for the good money. And now? It’s time to go in for the kill. Amazon’s four-day sale has tons of things I’ve been waiting to buy, and I’m not wasting a single second doing so.

My cart is currently full of things I already love (and need to restock) and busy deals, I couldn’t help but be swayed. Other editor favorites include the viral Laneige lip mask, Giorgio Armani perfume that smells like summer and my white Gap t-shirt that I wear on repeat. I’m also very happy to pick up flattering sundresses, comfortable shorts, anti-cold hair oil and Amazon’s Kindle Paperwhite. These Prime Day deals start at just $14, but they won’t last long. Amazon’s big sale only officially ends on June 26, so while you have a few days to shop, I wouldn’t risk it.

Amazon Prime Day Deals-approved by editor

1. What I like: I can’t tell you how often I use the Laneige Lip Sleeping Mask. Okay, okay. I use it almost every night. The formula is super hot, smells great and leaves my pout feeling super soft in the morning – was $24, now $16!

2. Anything But Basic: The classic shirtdress is a summer staple, and this buttery yellow find has me completely hooked. Not only is the color on trend, but the dress has this flattering tie waist detail that creates an hourglass figure – was $129, now $57!

3. Trending Deal: It has come to my attention that crossbody bags are apparently ‘out.’ And while I’m never one to throw away my favorites, I’ve got my eye on this Kate Spade shoulder bag that’s right on trend with the glittery ‘It’ girls. Despite the compact size, I love that it can still fit all my travel essentials – was $278, now $167!

4. Daily Essentials: I go through white thighs like nobody’s business (and fill them like that). This simple Gap crewneck is one that I always reach for. It’s soft, semi-stretchy and goes with everything in my closet – was $20, now $14!

5. Laid-Back Chic: Short shorts are so yesterday, which is why I’m opting for these comfortable, worn-in shorts instead. These Levi’s aren’t quite as long as the jorts, however, they still have a 7 inch inseam to prevent chafing – was $65, now $30!

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6. Soft Statement: Clinique’s Black Honey Almost Lipstick is my evening shade; the berry color looks great next to my skin tone. . . and now I wish to get the latest shade of the product. The Nude Honey option is a little lighter, making it perfect for daytime wear – was $25, now $18!

7. Changing the game: The Amazon Kindle Paperwhite is probably my most excited purchase this year. I started reading books for fun again, but getting them around NYC can be a challenge. The tablet is very light and thin, allowing me to enjoy books anywhere (even by the pool). Psst, it’s waterproof – was $160, now $125!

8. Rapid Development: This Giorgio Armani perfume really takes me back in time. I used to spray it every time I went to Jamaica to spend my summers there with my family, and it smelled like the beach. Lemon, water jasmine and cedarwood are all part of the scent profile — was $140, $84!

9. Sporty-Chic: Running gear has become increasingly popular in recent years, and options like this selection from Outdoor Voices make it easy to see why. I love the stretchy, sweat-wicking work fabric and the built-in shorts that allow me to go about my business without a wallet – was $100, now $80!

10. Best Seller Warning: Truth be told, I have great hair. It’s soft, wavy and thick (all thanks to genetics), however, my strands tend to grow when humidity hits. Olaplex N°.7 Bonding Oil is said to fight frizz and humidity, while providing heat protection up to 450 degrees Fahrenheit. I’m sold — was $32, now $22!

11. Summer Basics: Wedding guest dresses are hard to find at a reasonable price, however, this great size from Petal & Pup proved me wrong. The tailored fabric, body-skimming fit and halter neckline look very expensive. And I’m in love with this gorgeous teal color – was $89, now $71!

12. Comfort MVP: A white skirt, like this flowy number, has been on my radar for a while. It gives off great Mediterranean vibes, even if I’m just walking around the West Village – it was $40, now it’s $19!

13. Going Viral: I’ve been on the hunt for a new concealer and saw Tape Shape Tape on my ‘For You’ Instagram page. Based on the videos I’ve seen, this baby swipe removes dark circles like magic. Plus, it comes in many shades, including ones that work with olive skin tones, like mine – it was $32, now it’s $19!

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